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src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「企业公兛_±æœºã€è¿‘几年来,互联¾|‘技术快速创新发展,¾|‘络舆情环境发生重大变化åQŒç½‘¾lœä¼ æ’­çš„双刃剑效果日­‘‹æ˜Žæ˜?.....</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190816/1116094U1-0.jpg"></p></div>「企业公兛_±æœºã€è¿‘几年来,互联¾|‘技术快速创新发展,¾|‘络舆情环境发生重大变化åQŒç½‘¾lœä¼ æ’­çš„“双刃å‰?rdquo;效果日趋明显åQŒç”±æ­¤å¼•å‘的舆情热点事äšg层出不穷。据舆情监测¾pȝ»Ÿ¾lŸè®¡æ•°æ®æ˜„¡¤ºåQ?013òq´ä¸ŠåŠå¹´åQŒå·²æœ‰å¤šèµ¯‚ˆ†æƒ…突发事件在¾|‘上爆发åQŒåƈ发展成äؓ声势‹¹©å¤§çš„舆情危机,造成了巨大的½C¾ä¼šå½±å“åQŒç»™åœ°æ–¹æ”¿åºœå¸¦æ¥ä¸å°½çš„苦涩和éºÈƒ¦ã€‚网¾lœä‹É民意有了更广阔的表达½Iºé—´åQŒåœ¨åª’介高度融合的全媒体传播时代åQŒæ²Ÿé€šä¸Žä¼ æ’­½Ž¡ç†å·²æˆä¸ºæ”¿åºœå¡‘造åŞ象的常态手ŒDüc€‚同æ—Óž¼Œ¾|‘络信息数据传播的æ“v量化、快熟化使得舆情变化更加频繁åQŒå¦‚此复杂多变的舆情环境要求地方政府提高应对舆情的能力。舆情危机的产生和频发,不仅会造成不良½C¾ä¼šèˆ†è®ºå½±å“åQŒè€Œä¸”˜q˜ä¼šòq²æ‰°æ”¿åºœå•ä½çš„正常工作,影响事äšg波及者的正常生活。因此,舆情½Hå‘事äšg频发必然会引起国家行政机兛_’Œå›½å®¶½Ž¡ç†è€…çš„å…Ïx³¨åQŒè€Œåœ°æ–ÒŽ”¿åºœæ‰€å¤„çš„åœîC½å’Œè§’色则军_®šäº†å…¶ä½œäؓ应对¾|‘络舆情的核心主体地位。和˜q‡åŽ»ä¼ ç»Ÿåª’体时代应对舆情的方式比èµäh¥åQŒåœ°æ–ÒŽ”¿åºœåœ¨å…¨åª’体时代网¾lœèˆ†æƒ…应å¯ÒŽ–¹é¢çš„态度、行为和反应速度都必™åÀLœ‰å¤§å¤§çš„提高。提高网¾lœèˆ†æƒ…的预警能力åQŒç¾ƒçŸ­è´Ÿé¢ä¿¡æ¯çš„传播真空åQŒåŠ å¿«èˆ†æƒ…危机的反应速度åQŒæŽ¢å¯»èˆ†æƒ…事件爆发背后隐藏的深层‹Æ¡åŽŸå› ã€‚应对突发舆情事ä»Óž¼Œè´¯å½»å¥½å‘现问题、分析问题、解决问题的思èµ\åQŒä»Žé—®é¢˜æ ÒŽºä¸Šå¯¹ç—‡ä¸‹è¯ï¼Œå¯¹äºŽåœ°æ–¹æ”¿åºœè€Œè¨€æ˜‘Ö¾—ž®¤äؓ˜q«åˆ‡ã€‚面对突如其来舆情危æœÞZº‹ä»Óž¼Œä¸€äº›åœ°æ–ÒŽ”¿åºœå—传统的舆情应å¯ÒŽ€ç»´å¼•å¯¼åQŒæ‹…心家丑外扬,¾ŸžäºŽæˆ–不敢面对事实,于是选择ä»?ldquo;íw?rdquo;来回应公众舆论监督,希望大事化小åQŒå°äº‹åŒ–无。然而,地方政府˜q™ç§å…³é”®æ—¶åˆ»“å¤Þp¨€”的做法只会让公众觉得是在‹Æ²ç›–弥嘪åQŒå¾€å¾€æ›´æ˜“反而激起广大网民强烈的好奇心,于是刨根问底的质疑开始在¾|‘络蔓åšg、发酵,舆情危机也就在这个过½E‹çˆ†å‘。沉默永˜qœæ˜¯åº”对舆情危机的下下策åQŒåœ°æ–ÒŽ”¿åº?ldquo;íw?rdquo;危机的做法已不可避免的给政府形象和公信力造成了损実뀂作为社会管理者,地方政府一定要正视舆情危机åQŒå¯ä»¥é€šè¿‡èˆ†æƒ…监测软äšg了解攉™›†æ°‘意动态,然后以积极主动的姿态、公开透明的信息与公众保持良好的沟通,化解公众疑虑åQŒå¼±åŒ–激化危机的因素。与“íw?rdquo;的心态同å‡ÞZ¸€è¾™çš„另一¿Uè¡¨çŽ°æ˜¯ 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